Calling Pure Fitness a gym is a bit of an understatement.
Yes, it has lots of exercise equipment for both cardio and strength work-outs. It has classes that include spinning, yoga, pilates, Zumba and TurboKick.
It even has shower facilities and personal trainers, plus massage and sauna offered.
But Pure Fitness has been designed by owner Kim Gregory to offer women a friendly, supportive community that just so happens to be a place where they can take care of themselves.
"It's a place for intelligent, strong, independent women who care about their health," says Kim.